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BEGIN:VEVENT
UID:20260819T100559Z - 92478@eu639a.odoo.com
DTSTART;TZID=Europe/Madrid:20260915T170000
DTEND;TZID=Europe/Madrid:20260915T193000
CREATED:20260819T100559Z
DESCRIPTION:SYSTEMIC CHANGE WORKSHOP - BLUE ECONOMY &\; M
EDIA\nSTRATEGIC SESSION TO RECONCEPTUALIZE HOW WE COMMUNICATE THE BLUE
ECONOMY RECONNECTING SOCIETY WITH THE SEA The blue economy is generating
a huge diversity of projects\, knowledge\, innovation\, professions\, and
opportunities related to the Sea. However\, much of this reality remains u
nknown to the general public. Innovation and technology\, research and sci
entific dissemination\, ports\, fishing\, boating\, shipbuilding and refit
ting\, biotechnology\, marine energies\, tourism\, culture and maritime he
ritage\, navigation\, water sports\, or ecosystem conservation are very di
fferent realities that share the same space: the Sea. The challenge is how
we can explain all this complexity and convey it to a society where audie
nces are increasingly fragmented and traditional media coexist with social
networks\, digital platforms\, podcasts\, streaming\, content creators\,
and new communities. This Systemic Change Workshop driven by A Bordo Lab a
ims to put these two ecosystems in dialogue —blue economy and media— a
nd collectively explore how we can build new ways to explain\, share\, and
bring the Sea closer to all of society. It's not just about communicating
more about the blue economy. It's about rethinking what we explain\, who
explains it\, how we explain it\, in what formats\, through which channels
\, and to which communities we want to reach. A SYSTEMIC APPROACH TO COMMU
NICATION Many of the stories of the blue economy continue to circulate wit
hin their own ecosystems: science speaks to science\, innovation to innova
tion\, boating to boating\, or environmental conservation to its own commu
nities. During the day\, we would like to explore how we can break these b
ubbles and generate new connections between content\, narratives\, formats
\, channels\, audiences\, and communities. We are interested in bringing t
o the table the human stories behind The Sea\; scientific dissemination\;
innovation projects\; [...]
DTSTAMP:20260819T100559Z
LOCATION:A Bordo Lab - Port Olímpic Living Lab
SUMMARY:SYSTEMIC CHANGE WORKSHOP - BLUE ECONOMY & MEDIA
X-ALT-DESC;FMTTYPE=text/html:SYSTEMIC CHANGE WORKSHOP - BLUE
ECONOMY &\; MEDIA\nSTRATEGIC SESSION TO RECONCEPTUALIZE HOW WE COM
MUNICATE THE BLUE ECONOMY RECONNECTING SOCIETY WITH THE SEA The blue econo
my is generating a huge diversity of projects\, knowledge\, innovation\, p
rofessions\, and opportunities related to the Sea. However\, much of this
reality remains unknown to the general public. Innovation and technology\,
research and scientific dissemination\, ports\, fishing\, boating\, shipb
uilding and refitting\, biotechnology\, marine energies\, tourism\, cultur
e and maritime heritage\, navigation\, water sports\, or ecosystem conserv
ation are very different realities that share the same space: the Sea. The
challenge is how we can explain all this complexity and convey it to a so
ciety where audiences are increasingly fragmented and traditional media co
exist with social networks\, digital platforms\, podcasts\, streaming\, co
ntent creators\, and new communities. This Systemic Change Workshop driven
by A Bordo Lab aims to put these two ecosystems in dialogue —blue econo
my and media— and collectively explore how we can build new ways to expl
ain\, share\, and bring the Sea closer to all of society. It's not just ab
out communicating more about the blue economy. It's about rethinking what
we explain\, who explains it\, how we explain it\, in what formats\, throu
gh which channels\, and to which communities we want to reach. A SYSTEMIC
APPROACH TO COMMUNICATION Many of the stories of the blue economy continue
to circulate within their own ecosystems: science speaks to science\, inn
ovation to innovation\, boating to boating\, or environmental conservation
to its own communities. During the day\, we would like to explore how we
can break these bubbles and generate new connections between content\, nar
ratives\, formats\, channels\, audiences\, and communities. We are interes
ted in bringing to the table the human stories behind The Sea\; scientific
dissemination\; innovation projects\; [...]
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